I explore this question in my short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Blurry values
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This is what you think you see This is what you actually see Our high-resolution vision is limited to a small central area of our visual field (~26 degrees), yet we don’t notice it. Why? That bias occurs in our thinking as well Because we are able to think rationally in the areas we chose to focus lots of our attention, we don't notice that our mental representation of the world is extremely blurry. Here’s the problem for innovators You’ve spent years in R&D, testing, and perfecting your technology, so within that domain, YOUR world is incredibly high-resolution. But prospects don’t see what you see. They don’t have your context, your depth, your resolution. Subconsciously, presenters try to compensate for that, by cramming every detail into their pitch. but Instead of clarity, it creates confusion. Here’s the thing.. A meeting room is not an R&D lab. It's a place of blurry values - literally. Embrace and adjust. Your goal is not to pull prospects into your high-resolution world but to help them see just enough value to move forward, even if the details remain out of focus. Yours, |
Creativity in Deep-Tech
I explore this question in my short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
There's a way to improve your startup by orders of magnitude in 10 seconds.Here’s what you do:Go to your email signature and add this to your title: CVO, Chief Visionary Officer. (You can keep your CEO title or replace it — I don’t mind.)Boom! You just made your startup more effective and drastically increased your chances of building a great product.By assuming the CVO title, you made something explicit that most startups leave vague: that there is a single source of intent in the system....
Most deep-tech pitches are weak due to confusion about the relationship between facts and narrative.At best, people aren’t sure what a narrative is. At worst, they think facts and narrative are opposites — that narrative is something you use when your facts are lacking. A simple scenarioImagine you meet someone and they treat you kindly. You note it as a fact. You might conclude: “This person is a good person.” Then later, that same person treats you poorly. Another fact. Now you have two...
No one knows what investors are looking for Not even the investors themselves.If they did, the whole process would look very different. Investors would just ask for the specific information, compare the answers, and make decisions quickly. But the investment process in deep-tech is long, iterative, and deeply human.That’s not to say investors aren’t qualified. Seasoned investors absolutely know how to invest to achieve the outcomes they desire - but they can’t give you a formula.Knowing how...