I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Blurry values
|
This is what you think you see This is what you actually see Our high-resolution vision is limited to a small central area of our visual field (~26 degrees), yet we don’t notice it. Why? That bias occurs in our thinking as well Because we are able to think rationally in the areas we chose to focus lots of our attention, we don't notice that our mental representation of the world is extremely blurry. Here’s the problem for innovators You’ve spent years in R&D, testing, and perfecting your technology, so within that domain, YOUR world is incredibly high-resolution. But prospects don’t see what you see. They don’t have your context, your depth, your resolution. Subconsciously, presenters try to compensate for that, by cramming every detail into their pitch. but Instead of clarity, it creates confusion. Here’s the thing.. A meeting room is not an R&D lab. It's a place of blurry values - literally. Embrace and adjust. Your goal is not to pull prospects into your high-resolution world but to help them see just enough value to move forward, even if the details remain out of focus. Yours, |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
If pitching feels like hard work, you’re probably trying to make investors agree with your solution. That’s not the optimal way to frame your pitch. Though we often ignore that fact - investors don’t evaluate your solution in isolation; they see many startups. That means that subconsciously, they’re constantly making comparisons. Here’s the thing Being selected is not the same as being agreed with. So, you need to rethink your framing: Imagine that, for the investor, each startup meeting is...
Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. (Hit 'reply' and tell me if you disagree) The question is why? What makes it a better communication? The graphics are fancier, but that's only the expression of deeper differences in approach.For example: 1. General vs Situation-Specific. Option 1 creates a reading experience, unadjusted for a frontal presentation.Option 2 gives the speaker room to talk by keeping text minimal, making it easier...
🎵Surfing on a soundwave,Swinging through the stars,Take a left at your intestine,Take your second right past Marson the magic school bus.... 🎵Here's one way to think about your pitch: You are Ms. FrizzleThe investors are your students.And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!If you're not a child of the 90's- this is the premise of the animated television...