I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Case study: the wasted data problem
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Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. The question is why? The graphics are fancier, but that's only the expression of deeper differences in approach. 1. General vs Situation-Specific. 2. Narrow vs Common Denominator. 3. Propositional vs Direct Communication. The takeaway? By shifting the emphasis from the CONTENT of the pitch to its CONTEXT, Option 2 makes the issue clear, memorable, and relatable. Yours, |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
🎵Surfing on a soundwave,Swinging through the stars,Take a left at your intestine,Take your second right past Marson the magic school bus.... 🎵Here's one way to think about your pitch: You are Ms. FrizzleThe investors are your students.And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!If you're not a child of the 90's- this is the premise of the animated television...
I start every new funding round project by asking, 'Who is our target persona?' The first answer is always vague: 'A VC.'Push a little, and I’ll get: 'A US-based VC specializing in healthcare.'"No, no," I insist. "I need a specific name and position." Once I get it, I pull their profile photo and attach it to everything we create—a constant reminder to evaluate things 'through their eyes.' Founders are usually slightly apprehensive about that. I get it. The funding round is an extreme form of...
A few good questions came up this week in my practice and in response to a previous newsletter: Q: Should I pitch the same way to a top tier VC as to a 'friendly' investor? A: Trying to pitch differently to different audiences stretches you thin. 'Managing versions' in your head makes you self-conscious and less present in the moment. A good rule of thumb: aim to be the same person outside and inside any meeting room. The real question is: WHO IS that person? What do they want? What is their...