I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
How to compress complex ideas
|
You’ve been immersed in your venture for years, fine-tuning every detail until it’s a vivid HD image in your mind. What’s your move? What’s the optimal compression mechanism to convey the essence of your venture in a one-hour meeting? The rational instinct might say: "Pick the most relevant facts, present them objectively, and the value will be obvious." The problem? Value does not reside in facts. Value is an effect—it emerges from the interaction between objective facts and the deeper human context they live in. Separate facts from context, and you lose the value as well. The image projected becomes a shallow, two-dimensional symbol of your venture. So what can you do? Think of image compression algorithms: Start with values—your values. What are the values that YOU see in your venture? Identify them clearly, and then focus on sharing them as directly as you can. Only include facts that support these values—not the other way around. The clearer you understand your values, the closer the investor will see them as you do—no matter the bandwidth. Yours, Sagi |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Most deep-tech pitches are weak due to confusion about the relationship between facts and narrative.At best, people aren’t sure what a narrative is. At worst, they think facts and narrative are opposites — that narrative is something you use when your facts are lacking. A simple scenarioImagine you meet someone and they treat you kindly. You note it as a fact. You might conclude: “This person is a good person.” Then later, that same person treats you poorly. Another fact. Now you have two...
No one knows what investors are looking for Not even the investors themselves.If they did, the whole process would look very different. Investors would just ask for the specific information, compare the answers, and make decisions quickly. But the investment process in deep-tech is long, iterative, and deeply human.That’s not to say investors aren’t qualified. Seasoned investors absolutely know how to invest to achieve the outcomes they desire - but they can’t give you a formula.Knowing how...
Deep-tech startups are building transformative technologies and care deeply about what they do - yet their ideas often get trapped behind layers of complex communication. A long vacation gave me time to dig into the root causes - and how we can do better. Here are a few short, easy reads from that reflection. The belief before logic manifesto What belief keeps deep-tech professionals from communicating effectively? Read more How clinging to logic is costing you A false belief is draining your...