I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
How to compress complex ideas
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You’ve been immersed in your venture for years, fine-tuning every detail until it’s a vivid HD image in your mind. What’s your move? What’s the optimal compression mechanism to convey the essence of your venture in a one-hour meeting? The rational instinct might say: "Pick the most relevant facts, present them objectively, and the value will be obvious." The problem? Value does not reside in facts. Value is an effect—it emerges from the interaction between objective facts and the deeper human context they live in. Separate facts from context, and you lose the value as well. The image projected becomes a shallow, two-dimensional symbol of your venture. So what can you do? Think of image compression algorithms: Start with values—your values. What are the values that YOU see in your venture? Identify them clearly, and then focus on sharing them as directly as you can. Only include facts that support these values—not the other way around. The clearer you understand your values, the closer the investor will see them as you do—no matter the bandwidth. Yours, Sagi |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
If pitching feels like hard work, you’re probably trying to make investors agree with your solution. That’s not the optimal way to frame your pitch. Though we often ignore that fact - investors don’t evaluate your solution in isolation; they see many startups. That means that subconsciously, they’re constantly making comparisons. Here’s the thing Being selected is not the same as being agreed with. So, you need to rethink your framing: Imagine that, for the investor, each startup meeting is...
Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. (Hit 'reply' and tell me if you disagree) The question is why? What makes it a better communication? The graphics are fancier, but that's only the expression of deeper differences in approach.For example: 1. General vs Situation-Specific. Option 1 creates a reading experience, unadjusted for a frontal presentation.Option 2 gives the speaker room to talk by keeping text minimal, making it easier...
🎵Surfing on a soundwave,Swinging through the stars,Take a left at your intestine,Take your second right past Marson the magic school bus.... 🎵Here's one way to think about your pitch: You are Ms. FrizzleThe investors are your students.And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!If you're not a child of the 90's- this is the premise of the animated television...