It's already in you


Whether it's an investor pitch or a software product, narrative transforms randomness into harmony.
It’s the difference between random facts and a clear, engaging experience.

So, how do you develop a sense of narrative?

Start by understanding what happens when something grabs your attention:

  • Multiple brain regions are activated, simulating actions and emotions.
  • Dopamine is released, driving engagement and focus.
  • Mirror neurons fire, making us "experience" the story.
  • The amygdala and hippocampus are engaged in memory creation.
  • Oxytocin is released, fostering trust and empathy.


The point of all this brain science? We’re wired for narrative—it switches on every part of us when done right.

Why does this matter?

Because you can’t develop a sense of narrative if you think it’s something external or separate from you.
Unlike physics or programming, you don’t need to study for this. It’s already in you.

Developing a sense of narrative is learning to PAY ATTENTION to your emotional response and learning to TRUST it.

If something grabs you, it’ll likely grab others, too.

Yours,
Sagi

What makes people see value in a thing?

I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.

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