I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Not a 'Storyteller'?
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As a professional, especially in STEM related fields, the idea of being a "storyteller" to succeed might not sit well with you. I get it. I don’t use the term myself—'storytelling' can feel like spinning the truth, putting words over actions. But how do you communicate effectively without compromising who you are? That’s where NARRATIVE comes in. Your story is the unchangeable sequence of events—the facts of your journey. It’s not something you should, or even can, alter without losing a sense of truth. Your narrative, however, is how you frame those facts. It’s about perspective, structure, and the order in which you share events. Imagine you’re filming a documentary. Take an example: Story: Emily dreams of becoming a chef. Despite financial difficulties and no family support, she works hard, takes odd jobs, and eventually enrolls in culinary school. After years of dedication, she opens her own successful restaurant. Narrative 1: “I wanted to be a chef, but life had other plans. Late nights, odd jobs, and endless doubt—it was a grind. But I kept going, driven by the vision of my own restaurant. Today, that dream is my reality.” Narrative 2: Emily’s restaurant quickly became a local success, achieving a 30% profit margin within six months and serving over 200 customers daily. But this success wasn’t an accident. It was the result of three years of disciplined savings from working multiple jobs, which allowed her to invest $50,000 into launching her restaurant. Same story, different impact. Here's the thing.. If your business depends on your constant communication, developing a sense of narrative is non-negotiable. The right narrative ensures your message hits home without changing who you are. Yours, Sagi |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
If pitching feels like hard work, you’re probably trying to make investors agree with your solution. That’s not the optimal way to frame your pitch. Though we often ignore that fact - investors don’t evaluate your solution in isolation; they see many startups. That means that subconsciously, they’re constantly making comparisons. Here’s the thing Being selected is not the same as being agreed with. So, you need to rethink your framing: Imagine that, for the investor, each startup meeting is...
Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. (Hit 'reply' and tell me if you disagree) The question is why? What makes it a better communication? The graphics are fancier, but that's only the expression of deeper differences in approach.For example: 1. General vs Situation-Specific. Option 1 creates a reading experience, unadjusted for a frontal presentation.Option 2 gives the speaker room to talk by keeping text minimal, making it easier...
🎵Surfing on a soundwave,Swinging through the stars,Take a left at your intestine,Take your second right past Marson the magic school bus.... 🎵Here's one way to think about your pitch: You are Ms. FrizzleThe investors are your students.And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!If you're not a child of the 90's- this is the premise of the animated television...