As a professional, especially in STEM related fields, the idea of being a "storyteller" to succeed might not sit well with you.

I get it.

I don’t use the term myself—'storytelling' can feel like spinning the truth, putting words over actions.

But how do you communicate effectively without compromising who you are?

That’s where NARRATIVE comes in.

Your story is the unchangeable sequence of events—the facts of your journey. It’s not something you should, or even can, alter without losing a sense of truth.

Your narrative, however, is how you frame those facts. It’s about perspective, structure, and the order in which you share events.

Imagine you’re filming a documentary.
You’re committed to the truth, but you still have to make choices— the framing, the angle, the lighting—these impact how the audience perceives it.

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Take an example:

Story: Emily dreams of becoming a chef. Despite financial difficulties and no family support, she works hard, takes odd jobs, and eventually enrolls in culinary school. After years of dedication, she opens her own successful restaurant.

Narrative 1: “I wanted to be a chef, but life had other plans. Late nights, odd jobs, and endless doubt—it was a grind. But I kept going, driven by the vision of my own restaurant. Today, that dream is my reality.”

Narrative 2: Emily’s restaurant quickly became a local success, achieving a 30% profit margin within six months and serving over 200 customers daily. But this success wasn’t an accident. It was the result of three years of disciplined savings from working multiple jobs, which allowed her to invest $50,000 into launching her restaurant.

Same story, different impact.

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Here's the thing..

If your business depends on your constant communication, developing a sense of narrative is non-negotiable.

The right narrative ensures your message hits home without changing who you are.

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Yours,

Sagi