I share short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Not a 'Storyteller'?
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As a professional, especially in STEM related fields, the idea of being a "storyteller" to succeed might not sit well with you. I get it. I don’t use the term myself—'storytelling' can feel like spinning the truth, putting words over actions. But how do you communicate effectively without compromising who you are? That’s where NARRATIVE comes in. Your story is the unchangeable sequence of events—the facts of your journey. It’s not something you should, or even can, alter without losing a sense of truth. Your narrative, however, is how you frame those facts. It’s about perspective, structure, and the order in which you share events. Imagine you’re filming a documentary. Take an example: Story: Emily dreams of becoming a chef. Despite financial difficulties and no family support, she works hard, takes odd jobs, and eventually enrolls in culinary school. After years of dedication, she opens her own successful restaurant. Narrative 1: “I wanted to be a chef, but life had other plans. Late nights, odd jobs, and endless doubt—it was a grind. But I kept going, driven by the vision of my own restaurant. Today, that dream is my reality.” Narrative 2: Emily’s restaurant quickly became a local success, achieving a 30% profit margin within six months and serving over 200 customers daily. But this success wasn’t an accident. It was the result of three years of disciplined savings from working multiple jobs, which allowed her to invest $50,000 into launching her restaurant. Same story, different impact. Here's the thing.. If your business depends on your constant communication, developing a sense of narrative is non-negotiable. The right narrative ensures your message hits home without changing who you are. Yours, Sagi |
Creativity in Deep-Tech
I share short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
There are certain words that, as soon as you utter them, investor attention spikes. These words are not what you’d expect. They’re not buzzwords like “artificial intelligence” or “cybersecurity.” Nor are they money words - ARR, traction, or revenue to date. The magic words are: “Imagine you are…” Founders think they need a big story so they build their pitches almost entirely from abstractions and generalizations: The Problem, The market, the unmet need, the solution - trying to extract value...
In the previous newsletter, I shared a talk I gave at Nest Catalyst about investor pitching. That first talk focused on the mindset behind pitching complex ideas. This second talk is more practical. It focuses on how to approach shaping your pitch - through principles and examples. The last five minutes are especially practical: an easy framework to help you craft your narrative. This was quite challenging. After years of doing this work, a lot of it has become intuitive. Breaking it down to...
If you've ever struggled to move people toward a complex new idea, or if you just want to finally understand what it is that I do (like my parents), Or you just feel like watching something interesting … I finally had the opportunity to record a talk I’ve been piecing together for years. I had the pleasure of speaking to a group of scientist-entrepreneurs at Nest Catalyst - a Bay Area program supporting life science founders building companies in the biotech ecosystem. The talk is visual,...