I share short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
Part 2 - examples and principles for investor pitching
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In the previous newsletter, I shared a talk I gave at Nest Catalyst about investor pitching. That first talk focused on the mindset behind pitching complex ideas. This second talk is more practical. It focuses on how to approach shaping your pitch - through principles and examples. The last five minutes are especially practical: an easy framework to help you craft your narrative. This was quite challenging. After years of doing this work, a lot of it has become intuitive. Breaking it down to first principles doesn’t come naturally, but this talk is my attempt to do exactly that. I’m always happy to hear what you think. Best, |
Creativity in Deep-Tech
I share short, partly visual emails, crafted through my lens as a creative director in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
If you've ever struggled to move people toward a complex new idea, or if you just want to finally understand what it is that I do (like my parents), Or you just feel like watching something interesting … I finally had the opportunity to record a talk I’ve been piecing together for years. I had the pleasure of speaking to a group of scientist-entrepreneurs at Nest Catalyst - a Bay Area program supporting life science founders building companies in the biotech ecosystem. The talk is visual,...
There's a way to improve your startup by orders of magnitude in 10 seconds.Here’s what you do:Go to your email signature and add this to your title: CVO, Chief Visionary Officer. (You can keep your CEO title or replace it — I don’t mind.)Boom! You just made your startup more effective and drastically increased your chances of building a great product.By assuming the CVO title, you made something explicit that most startups leave vague: that there is a single source of intent in the system....
Most deep-tech pitches are weak due to confusion about the relationship between facts and narrative.At best, people aren’t sure what a narrative is. At worst, they think facts and narrative are opposites — that narrative is something you use when your facts are lacking. A simple scenarioImagine you meet someone and they treat you kindly. You note it as a fact. You might conclude: “This person is a good person.” Then later, that same person treats you poorly. Another fact. Now you have two...