profile

What makes people see value in a thing?

Seat belts, everyone!

Published about 2 months ago • 1 min read

🎵
Surfing on a soundwave,
Swinging through the stars,
Take a left at your intestine,
Take your second right past Mars
on the magic school bus.... 🎵
​
Here's one way to think about your pitch:

You are Ms. Frizzle
The investors are your students.
And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!
​
If you're not a child of the 90's- this is the premise of the animated television series - The Magic School Bus. A brilliant example of 'edutainment' (education + entertainment).

​
​Here's the thing​
​
Nobody invests purely in the excel sheets. People bet on a vision of the future and a part of it is the crave for adventure and discovery.

In deep tech especially, you have the 'source material' to ignite that sense of wonder.

You’re working on breakthroughs that could reshape the world. Why not bring some of that scientific excitement into the meeting room?
​
Try looking for 'edutainment' opportunities as you design your pitch.
Who knows—this might even remind you of why you fell in love with your field in the first place.

Yours,
Sagi

​

What makes people see value in a thing?

by Sagi Rechter

I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.

Read more from What makes people see value in a thing?

Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. (Hit 'reply' and tell me if you disagree) The question is why? What makes it a better communication? The graphics are fancier, but that's only the expression of deeper differences in approach.For example: 1. General vs Situation-Specific. Option 1 creates a reading experience, unadjusted for a frontal presentation.Option 2 gives the speaker room to talk by keeping text minimal, making it easier...

about 1 month ago • 1 min read
A sketch of an archer aiming at a target

I start every new funding round project by asking, 'Who is our target persona?' The first answer is always vague: 'A VC.'Push a little, and I’ll get: 'A US-based VC specializing in healthcare.'"No, no," I insist. "I need a specific name and position." Once I get it, I pull their profile photo and attach it to everything we create—a constant reminder to evaluate things 'through their eyes.' Founders are usually slightly apprehensive about that. I get it. The funding round is an extreme form of...

2 months ago • 1 min read
Man with question marks

A few good questions came up this week in my practice and in response to a previous newsletter: Q: Should I pitch the same way to a top tier VC as to a 'friendly' investor? A: Trying to pitch differently to different audiences stretches you thin. 'Managing versions' in your head makes you self-conscious and less present in the moment. A good rule of thumb: aim to be the same person outside and inside any meeting room. The real question is: WHO IS that person? What do they want? What is their...

2 months ago • 1 min read