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What makes people see value in a thing?

Seat belts, everyone!

Published 3 months ago • 1 min read

🎵
Surfing on a soundwave,
Swinging through the stars,
Take a left at your intestine,
Take your second right past Mars
on the magic school bus.... 🎵
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Here's one way to think about your pitch:

You are Ms. Frizzle
The investors are your students.
And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!
​
If you're not a child of the 90's- this is the premise of the animated television series - The Magic School Bus. A brilliant example of 'edutainment' (education + entertainment).

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​Here's the thing​
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Nobody invests purely in the excel sheets. People bet on a vision of the future and a part of it is the crave for adventure and discovery.

In deep tech especially, you have the 'source material' to ignite that sense of wonder.

You’re working on breakthroughs that could reshape the world. Why not bring some of that scientific excitement into the meeting room?
​
Try looking for 'edutainment' opportunities as you design your pitch.
Who knows—this might even remind you of why you fell in love with your field in the first place.

Yours,
Sagi

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What makes people see value in a thing?

by Sagi Rechter

I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.

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