I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
What lies beneath
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A startup pitch is a unique situation. Investors walk into the room expecting, in just one hour, to recognize an opportunity that stretches years into the future and demands a massive commitment. They can only see the tip of the iceberg, expecting to be able to grasp what lies beneath. You might think your goal is to make it easy for them: mold your pitch to meet their expectation and fit neatly into their evaluation framework. But it's not 👇 👇 👇 Your goal is to defy expectations.​ Here's the thing Meeting expectation is a losing strategy in a competitive landscape. Human minds are optimized to tune out what they expect. (Ever driven home on autopilot, only to realize you don’t recall a single thing you passed?) Especially in a deep tech, where genuine scientific breakthroughs are unfolding, your pitch is an opportunity to craft a truly novel investor experience. All it takes is the courage to lean into your passion instead of hiding in the safety of hypothetical investor expectations. Your pitch isn’t a summary of your company; it’s an invitation to explore the unknown. ​ Yours, Sagi ​ |
What makes people see value in a thing?
I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.
If pitching feels like hard work, you’re probably trying to make investors agree with your solution. That’s not the optimal way to frame your pitch. Though we often ignore that fact - investors don’t evaluate your solution in isolation; they see many startups. That means that subconsciously, they’re constantly making comparisons. Here’s the thing Being selected is not the same as being agreed with. So, you need to rethink your framing: Imagine that, for the investor, each startup meeting is...
Two ways to convey 'the problem' in a frontal presentation Option 1 Option 2 Option 2 FEELS better. (Hit 'reply' and tell me if you disagree) The question is why? What makes it a better communication? The graphics are fancier, but that's only the expression of deeper differences in approach.For example: 1. General vs Situation-Specific. Option 1 creates a reading experience, unadjusted for a frontal presentation.Option 2 gives the speaker room to talk by keeping text minimal, making it easier...
🎵Surfing on a soundwave,Swinging through the stars,Take a left at your intestine,Take your second right past Marson the magic school bus.... 🎵Here's one way to think about your pitch: You are Ms. FrizzleThe investors are your students.And your pitch is an exciting field trip on your magical school bus, where they will discover organisms, locations, new worlds and more as they learn about the wonders of science!If you're not a child of the 90's- this is the premise of the animated television...