What lies beneath


A startup pitch is a unique situation.

Investors walk into the room expecting, in just one hour, to recognize an opportunity that stretches years into the future and demands a massive commitment.

They can only see the tip of the iceberg, expecting to be able to grasp what lies beneath.

You might think your goal is to make it easy for them: mold your pitch to meet their expectation and fit neatly into their evaluation framework.

But it's not

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Your goal is to defy expectations.

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Here's the thing

Meeting expectation is a losing strategy in a competitive landscape.

Human minds are optimized to tune out what they expect. (Ever driven home on autopilot, only to realize you don’t recall a single thing you passed?)

Especially in a deep tech, where genuine scientific breakthroughs are unfolding, your pitch is an opportunity to craft a truly novel investor experience.

All it takes is the courage to lean into your passion instead of hiding in the safety of hypothetical investor expectations.

Your pitch isn’t a summary of your company; it’s an invitation to explore the unknown.

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Yours,

Sagi

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What makes people see value in a thing?

I explore this question in my short, partly visual emails, crafted through my lens as a pitch designer in deep-tech. Join me for insights on effective communication, marketing, design, psychology, and the philosophy of value.

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